From the desk of Colin Joss, App Store Copywriter
If you want to discover the real secret to making money on the App Store...
... the exact strategy that mega-successful apps publishers know and use religiously...
... and that most struggling rookies know but stubbornly refuse to follow...
... then this is gonna be the most exciting message you ever read.
Here’s what it’s all about: Every smart app publisher knows there are only four basic things behind having a successful app on the App Store -- the price... rave reviews... eye-grabbing screenshots... and a catchy description.
Some guys think they can buy their way into the top rankings. They hire an army of cheap labor to write fake reviews for their app, trying to con real people into buying. Shameful.
Other folks drop the price as low it’ll go, praying they’ll make a couple of more sales a day.
Well, guess what? The top app publishers are keeping a sneaky little secret from you. Sure, rave reviews are important. And, of course, price plays a part.
But...
Here’s Something Mega-Successful Apps Publishers Don’t Want You To Know
The one critical piece of the jigsaw -- that most publishers really screw up -- is the app description. The job of the description is NOT to be cute or clever. The job of the description is to... sell the app.
Because nothing happens until a sale is made.
You can slash prices and you can fake reviews. But if your description doesn’t grab your prospect’s attention...
... shows him what you’re offering...
... persuades him he’s got to have it...
... and gets him to buy...
... then you can kiss goodbye to making serious money on the App Store.
Nothing new there. In fact, it’s as old as the hills.
What is it? It’s...
Old-Fashioned Salesmanship
Long after all the whizbangery is obsolete and the shysters have cut and run, the last ones standing -- and still making money -- will be the salesmen.
And any copywriter worth his salt is steeped in the age-old business of selling.
My name is Colin Joss. For the past few of years, I’ve been writing copy for some of the biggest marketers on the planet.
I’ve studied with John Carlton -- the most ripped off and respected copywriter alive -- and I’m also a member of his Platinum Mastermind group.
That means the world’s #1 copywriter has got my back. And under his steely gaze, I’ve gotten really good, really fast.
How good? Here’s just a taster...
- Joe Vitale, star of The Secret, and his business partner, Pat O’Bryan, hired me to rescue a failed product launch. Result? My new sales letter pulled in close to $120,000 in 3 short days.
- Pat O’Bryan hired me again to write the sales letter for his high-ticket seminar. It sold out fast.
- John Carlton -- who’s as tough on writers as a US Marine drill sergeant -- hired me to write the copy for his next TWO launches.
Every single one of these jobs came through word of mouth... marketers talking to marketers talking to marketers.
But don’t be intimidated by all those big names. It means you can rest easy knowing my copywriting skills have been proven at the highest level.
And sure my schedule is crazy busy. But I always make time for app publishers.
I’ll give you the details of how we can work together in a second.
But first...
Here's The Skinny On Why Hiring A PROVEN Copywriter Is Critical To Your App Store Success
Copywriting is the one “X-Factor” that separates those app publishers who zoom ahead... from those who struggle endlessly and never seem to get a foothold in becoming truly successful.
Most app publishers go through their entire business lives without encountering a professional copywriter... and that’s a crying shame.
A few folks hire cheap, wet-behind-the-ears copywriters who couldn’t sell a life preserver to a drowning man... and sit back and wonder why their app sales crash and burn.
But there is a small group of smart app publishers who somehow discover the stunning wonders of having a deep association with a professional copywriter... and these are the go-to guys who make things happen in the App Store.
Working with a professional copywriter can be the most exciting time of your life... and will take your business to a whole new level... one you may not have dared dream of.
So what’s all this got to do with you?
If you’re serious about working with a professional copywriter...
... and sending your app soaring in the rankings and raking in sales...
... then lets talk about working together.
And you’ll get exactly what the big dog marketers get. Me and my copywriting “bag of tricks”.
Here’s how we’ll work together: You’ll give me access to your app and I’ll dig in until I know it inside and out.
Next, we’ll talk on the phone. I’ll quiz you until you’ve revealed every secret and story about your app. By the end of the call, I’ll know exactly how to sell it.
Here’s what to do now:
1. Fill out the form below and click the Send button.
2. I’ll get in touch by email to arrange a time for a phone consultation.
3. If, after our consultation, you decide this isn’t for you, or I think I can’t help you, we’ll shake hands and go our separate ways.
4. But, if we both agree to move forward, you’ll pay me half my non-refundable fee up front and I’ll get to work.
But fill out the form right now. Because my dance card is filling up fast. And if you don’t grab me now, you could miss your chance to get me working on your campaign at what most folks realize is a ridiculous bargain.
To your success,
Colin Joss
App Store Copywriter



